HTO Fishing

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About: HTO Fishing

HTO is a UK-based brand dedicated to advancing lure fishing across the UK and Europe. Designed and tested by experienced anglers, HTO develops high-performance rods, reels, lures, and accessories tailored for both freshwater and saltwater fishing. Their products focus on precision, durability, and affordability, making lure fishing accessible to anglers of all levels.

A Passion for Lure Fishing

HTO is committed to innovation in lure fishing, creating gear that enhances accuracy, control, and casting performance. Whether targeting bass, wrasse, or other predatory species, HTO designs tackle that helps anglers get the most out of every session.

Featured Products

Enhance Your Setup with More from HTOSee All Products!

HTO N70 Labrax Special Travel Rod

HTO N70 Labrax Special Travel Rod

A versatile 9ft 4in, 7-42g travel rod designed for bass fishing and other predator species, offering exceptional sensitivity and power.

HTO Tempest – Launcher

HTO Tempest – Launcher

A high-performance lure rod engineered for long-distance casting, ideal for reaching fish in rough surf conditions.

HTO Nebula SP Rod

HTO Nebula SP Rod

A precision-built spinning rod with ultra-fast action, perfect for lure anglers who need enhanced sensitivity and responsiveness.